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There are a number of reasons to bring in an interim manager (IM) but in many cases it’s done to urgently fill a vacated position. Although this need is genuine and the IM can provide value, there are also cases where you just have a body filling a time gap until a permanent hire or…
Welcome to Mike Baker Consulting. I hope you find this site useful for understanding the services I can provide and how they could benefit your organization. Please feel free to contact me. I am often happy to advise where I can without it costing you money.
Why every organization needs an IT Strategy In today’s digitally driven world, a well-defined IT strategy is essential for companies of any size and sector. An IT strategy provides a clear framework for how data, systems and technology should support and drive the business’s overarching goals. Without such a roadmap, organisations risk misaligned investments, inefficient…
In today’s data-driven world, marketing success hinges on one crucial element: insights. But where do these insights come from? Enter the power of marketing analytics. By transforming raw data into actionable intelligence, analytics equips marketers to make informed decisions, optimize campaigns, and ultimately, achieve marketing goals with laser focus. Get ready to dive into the…
Buckle up, social media enthusiasts! As we hurtle through 2024, the digital landscape continues to evolve at breakneck speed. This guide will equip you with the knowledge to navigate these exciting changes and conquer the ever-evolving world of social media marketing. We’ll delve into the hottest trends, explore cutting-edge strategies, and provide insights to help…
Tight budgets and limited manpower are realities for many teams. But fear not! Resourcefulness isn’t about having more; it’s about maximizing what you already do have. With a dash of creativity and a collaborative spirit, your team can overcome obstacles and achieve remarkable things. This guide equips you with powerful strategies to not just survive,…
In the ever-competitive world of fashion, standing out from the crowd is no easy feat. Recently, we had the pleasure of working with a promising fashion brand, Intimissemi, who were struggling to gain traction in a crowded marketplace. Their goal? To establish themselves as a brand synonymous sustainable practices and capture the hearts (and wallets)…
The influencer marketing landscape is constantly evolving. While it was once a shiny new tactic, some may wonder if its effectiveness is waning. But fear not, brand strategists! Influencer marketing remains a powerful tool, especially when approached with a focus on authenticity and strategic partnerships. Let’s explore why influencer marketing is still worth considering in…
